Society and education

 

Science and environment

 

Food and agriculture

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Currie Communications is an independent Australian public relations agency which thrives on work that starts conversations about solving problems. We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.

Our work

 

Currie works to strengthen Australia's learning culture

 

Promoting sustainable practices in the tropics

 

RIRDC reaches the right people

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Latest news

The value of keeping it real

The value of keeping it real

| Content, Creative, Strategy | No Comments

“Reality is merely an illusion, albeit a very persistent one.” We’ve used this quote from Albert Einstein during media training with clients.  It seeks to explain that a person’s perception of reality is what we’re working with during a crisis – not the reality itself. It’s the same for myths….

Hong Kong boat

Our footprint reaches Hong Kong

| Strategy, Uncategorised | No Comments

A Hong Kong agency excelling in financial communications and investor relations with one-stop expertise in the Greater China region has joined Currie’s global PR network.  LBS Communications Consulting Ltd is one of three top-notch communications firms welcomed as members of the Public Relations Global Network (PRGN) at a half-yearly meeting in…

Hal Hunter

No absolution without confession

| Issues/Crisis, Stakeholder | No Comments

If you don’t apologise and admit you were wrong, you’ve taken the wrong exit and before long your PR strategy will have gone too far south. We’ve gone well past the point where writing about the Essendon Football Club’s supplement scandal is like dancing about architecture. Really awful architecture that…

Woman is picking up the headset from phone, assistance concept

Targeting journos through Facebook? Just pick up the phone

| Campaigns | No Comments

I was surprised to read that marketers are targeting journalists through social media under the guise of media relations. Not surprised that they can do it – but that they feel the need to. Facebook, for example, allows marketers to target ads to people who work for specific companies or…

It has been a pleasure working with the Currie team on the FarmDiversity PR campaign – the team did a fantastic job on the campaign and the strategy was carried out with precision.

Damon Whittock, Communications and Public Affairs Manager, RIRDC.

Working with Currie has been highly productive for us. Currie understood what was needed for an effective submission. They took the time to nail down what we really wanted to say, and then made our story easy to understand.

Dr Michael Robinson, Chief Executive Officer of Plant Biosecurity Cooperative Research Centre (PBCRC).

Currie’s work on communications and engagement has been crucial in obtaining stakeholder agreement for a national sustainability framework for the Australian dairy industry. I have no hesitation in recommending them.

Helen Dornom, Manager Sustainability including Food Safety & Integrity, Dairy Australia

Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment.

Paul Tierney - Manager, Marketing and Communications - Road Safety and Network Access