“Reality is merely an illusion, albeit a very persistent one.” We’ve used this quote from Albert Einstein during media training with clients. It seeks to explain that a person’s perception of reality is what we’re working with during a crisis – not the reality itself. It’s the same for myths….
A Hong Kong agency excelling in financial communications and investor relations with one-stop expertise in the Greater China region has joined Currie’s global PR network. LBS Communications Consulting Ltd is one of three top-notch communications firms welcomed as members of the Public Relations Global Network (PRGN) at a half-yearly meeting in…
Africa is a rich source of wisdom about humanity and as it turns out, stakeholder engagement. It was South African Nobel Laureate Archbishop Desmond Tutu who popularised the ancient African word, Ubuntu. The word means ‘humanity to others’ or putting it another way, ‘I am what I am because of who…
The headline read: A simple greenwash detection tip: check what the firm puts on its home page Are you serious? How can words on the web serve as a reliable guide to a company’s action on sustainability? As a science communicator who specialises in corporate sustainability, I make part of…
Inspiring people to work, play and create with knowledge is part of what we do. Whether it is the work of scientists, educators or the collective wisdom of a crowd – our clients are harnessing knowledge to create positive social change, build natural capital and think strategically.
Feedback is the breakfast of champions, so they say, yet it’s not always easy to digest. Last year we asked our clients what they thought about us. It was part of our strategic planning review. Of course not everything we heard was pleasing to our ear, but that’s the idea, right?
The power of bold communication by political, sporting and business leaders captured our attention this month.We’ve been watching US President Barack Obama advocate for gay rights, AFL league CEO Gillon McLachlan condemn racism in football and banker Cameron Clyne call on business to do more for society. Currie believes the world…
One of our favourite proverbs is “You you can put lipstick on a pig, but it’s still a pig ”. This means it’s futile to use superficial or cosmetic changes to disguise the true nature of a product. Everything that went into making ‘that pig’ is why we look past…
You know the moment. When a game, a debate, a customer, a boss is there to be won. We call these windows in time “moments of truth”. These are times to be brave. How often do we see someone fail to seize the moment? Why don’t they? Is it cowardice?…
People are connected to each other like never before. A stark reminder for me last week came in the form of real-time email conversations with colleagues in Melbourne during a flight between Los Angeles and Seattle – 30,000 feet above the United States. My destination was Seattle, the venue for…
Currie Communications is a forward-looking consultancy which thrives on work that connects people, profit and planet.
We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
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