Lessons from our sustainability journey Two of the many lessons you learn when working in the media and being raised on farms are. Change is a constant in people’s lives. Often it’s not enough to be part of a conversation about change – you have to lead it; and The…
What’s the vital ingredient in making a great story? Lately we’ve been helping our clients tell stories about scientists saving threatened native animals, schools using new techniques to teach maths and businesses wanting better mobile connectivity for farmers. According to the auditory-oriented Italian journalist and novelist Italo Calvino, a great…
“Reality is merely an illusion, albeit a very persistent one.” We’ve used this quote from Albert Einstein during media training with clients. It seeks to explain that a person’s perception of reality is what we’re working with during a crisis – not the reality itself. It’s the same for myths….
A Hong Kong agency excelling in financial communications and investor relations with one-stop expertise in the Greater China region has joined Currie’s global PR network. LBS Communications Consulting Ltd is one of three top-notch communications firms welcomed as members of the Public Relations Global Network (PRGN) at a half-yearly meeting in…
Africa is a rich source of wisdom about humanity and as it turns out, stakeholder engagement. It was South African Nobel Laureate Archbishop Desmond Tutu who popularised the ancient African word, Ubuntu. The word means ‘humanity to others’ or putting it another way, ‘I am what I am because of who…
The headline read: A simple greenwash detection tip: check what the firm puts on its home page Are you serious? How can words on the web serve as a reliable guide to a company’s action on sustainability? As a science communicator who specialises in corporate sustainability, I make part of…
Inspiring people to work, play and create with knowledge is part of what we do. Whether it is the work of scientists, educators or the collective wisdom of a crowd – our clients are harnessing knowledge to create positive social change, build natural capital and think strategically.
Feedback is the breakfast of champions, so they say, yet it’s not always easy to digest. Last year we asked our clients what they thought about us. It was part of our strategic planning review. Of course not everything we heard was pleasing to our ear, but that’s the idea, right?
The power of bold communication by political, sporting and business leaders captured our attention this month.We’ve been watching US President Barack Obama advocate for gay rights, AFL league CEO Gillon McLachlan condemn racism in football and banker Cameron Clyne call on business to do more for society. Currie believes the world…
One of our favourite proverbs is “You you can put lipstick on a pig, but it’s still a pig ”. This means it’s futile to use superficial or cosmetic changes to disguise the true nature of a product. Everything that went into making ‘that pig’ is why we look past…
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We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
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