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All posts by Mark Paterson

Mastering the art of true storytelling

By | Content, Creative | No Comments

What’s the vital ingredient in making a great story? Lately we’ve been helping our clients tell stories about scientists saving threatened native animals, schools using new techniques to teach maths and businesses wanting better mobile connectivity for farmers. According to the auditory-oriented Italian journalist and novelist Italo Calvino, a great…

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Our footprint reaches Hong Kong

By | Strategy, Uncategorised | No Comments

A Hong Kong agency excelling in financial communications and investor relations with one-stop expertise in the Greater China region has joined Currie’s global PR network.  LBS Communications Consulting Ltd is one of three top-notch communications firms welcomed as members of the Public Relations Global Network (PRGN) at a half-yearly meeting in…

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Daring to be brave…daring to be different

By | Creative | No Comments

The power of bold communication by political, sporting and business leaders captured our attention this month.We’ve been watching US President Barack Obama advocate for gay rights, AFL league CEO Gillon McLachlan condemn racism in football and banker Cameron Clyne call on business to do more for society. Currie believes the world…

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Man on edge of cliff

Seizing moments of truth

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You know the moment. When a game, a debate, a customer, a boss is there to be won. We call these windows in time “moments of truth”. These are times to be brave. How often do we see someone fail to seize the moment? Why don’t they? Is it cowardice?…

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