During the past two weeks reports of food tampering of strawberries have resulted in recalls of massive amounts of fruit, criminal investigations, and significant damage to the industry in Australia. While the perpetrator/s has/have not been prosecuted and police are still investigating it may be timely to reflect on how…
Behavioural economics is taking off in Australia and offers insights for those of us working in communications in agriculture and natural resources to be more effective in bringing about change. Think about the last time you went to the shops and bought an apple. What made you buy it and how…
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