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Behavioural science at work for nature conservation

At Currie we use behavioural science to help inform our communications activities and solve problems. This month, as part of our #CurrieForNature focus, we would like to showcase projects from around Australia and New Zealand that use behavioural science to support nature conservation.

Here are a few to start:

But we know there are more out there! Tell us about any project you are working on that uses behavioural science or social marketing to support nature conservation. Tag your post with #CurrieForNature so we can compile and share all the examples.

At Currie, we have worked on the Capturing Coral Reef and Related Ecosystems Services project that helped to reduce plastic waste using behavioural science to empower women in coastal villages in Indonesia and the Philippines. We also seeking to increase stock of snapper and pearl perch in Queensland using social marketing with recreational fishers.

And if you’re not yet using behavioural science, but curious about whether it can help increase your impact to support nature conservation, check out Behaviour Change for Nature: A behavioural science toolkit for practitioners from the Behavioural Insights Team or do the Behaviour Change for Conservation online course offered by Change Wildlife Consumers. Great resources for anyone looking to spend their time at home productively!

About Sophie Clayton

Sophie wants to make the world a better place and believes that by improving agricultural systems, conserving natural resources and supporting rural communities we can do this. She is passionate about evidence-based insights into communication, agriculture and the environment and applying those to help farmers become more productive, profitable and environmentally sustainable.

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