At Currie we use behavioural science to help inform our communications activities and solve problems. This month, as part of our #CurrieForNature focus, we would like to showcase projects from around Australia and New Zealand that use behavioural science to support nature conservation.
Here are a few to start:
- Cane Changer – Supporting Queensland cane farmers’ best management practices to reduce unwanted nutrient and pesticide runoff into the Great Barrier Reef, with Evidn.
- Leave it – Reducing koala and dog interactions in Redland, Queensland, through training seminars and building links with accredited dog trainers, with Social Marketing @ Griffith.
- Waste Less, Recycle More – A comprehensive program informed by a community benchmark study using behavioural science, with the NSW Environment Protection Agency.
- Identifying human behaviours that have a positive impact on threatened species to help develop conservation campaigns, with the Threatened Species Recovery Hub and RMIT.
- Tiaki – Care for New Zealand – Encouraging visitors to NZ’s great outdoors to do so responsibly and safely, and to tread lightly, with NZ Department of Conservation.
But we know there are more out there! Tell us about any project you are working on that uses behavioural science or social marketing to support nature conservation. Tag your post with #CurrieForNature so we can compile and share all the examples.
At Currie, we have worked on the Capturing Coral Reef and Related Ecosystems Services project that helped to reduce plastic waste using behavioural science to empower women in coastal villages in Indonesia and the Philippines. We also seeking to increase stock of snapper and pearl perch in Queensland using social marketing with recreational fishers.
And if you’re not yet using behavioural science, but curious about whether it can help increase your impact to support nature conservation, check out Behaviour Change for Nature: A behavioural science toolkit for practitioners from the Behavioural Insights Team or do the Behaviour Change for Conservation online course offered by Change Wildlife Consumers. Great resources for anyone looking to spend their time at home productively!
