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Why cynicism is healthy

By | Content, Creative, Sustainability | No Comments

I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content.   We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….

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Jeffrey Sachs’ roadmap for sustainable development

By | Content, Science and environment, Society and education, Sustainability | No Comments

Succinct. Genuine. Direct. World-renowned economist Jeffrey Sachs is a master communicator and I was delighted to attend his lecture on A New Age of Sustainable Development at the Plaza Ballroom in Melbourne on 15 October 2018. His call for global partnerships and systems transformation is one we’ve heard before but…

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