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More than a statue, and more than your ego

By | Content | No Comments

Only three percent of statues in Australia honour non-fictional, non-royal women: the vast majority are of dead, white men. So why has a statue of a brilliant female athlete incited such anger? In March this year, Melbourne sports photographer Michael Willson captured Carlton footballer Tayla Harris in flight, kicking a…

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Why cynicism is healthy

By | Content, Creative, Sustainability | No Comments

I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content.   We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….

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