After five and a half years as a journalist for agricultural newspapers, two months ago I switched to the dark side (ie: communications). It has been fun and busy, and I’ve learned a lot. Some of that learning has dispelled preconceptions held by many – including me – about PR.
Do you spend much time on peak hour public transport? I do, and I’ve spotted a major psychological regression in many of my fellow passengers. They seem to be experiencing some kind of deficit in their object permanence development. If you’re a bit rusty on the phenomena of object permanence,…
Our say on sustainability For more than 25 years we’ve been connecting our clients and their stakeholders in conversations about sustainability. Now, we’re seeking to talk with you about our sustainability. Last month we published our first Sustainability Report. We’ve taken stock of our progress, using the B Impact Assessment…
In 2016 the tourism and hospitality industry was worth US$47 billion to India, and is predicted to rise to US$160 billion by 2026. So when I had the privilege of touring through India last month, I was just one of thousands who visit each day. I was in the beautiful,…
We’ve been talking about the value of trust lately. Have you noticed that you can’t get much done in business without it? Trust is the glue that binds people doing business together. High levels of trust lead to networks of advocates, more loyal customers, high employee retention, sustainable revenues and…
Another form to sign. You pull out your pen and write out the date. 25th January. Wait… 25th? Where the hell did January go? The New Year came and went (a bit like your pay cheque) and now you’re wading waist-deep in 2017. Practically drowning at this point. It’s time…
Lessons from our sustainability journey Two of the many lessons you learn when working in the media and being raised on farms are. Change is a constant in people’s lives. Often it’s not enough to be part of a conversation about change – you have to lead it; and The…
What’s the vital ingredient in making a great story? Lately we’ve been helping our clients tell stories about scientists saving threatened native animals, schools using new techniques to teach maths and businesses wanting better mobile connectivity for farmers. According to the auditory-oriented Italian journalist and novelist Italo Calvino, a great…
“Reality is merely an illusion, albeit a very persistent one.” We’ve used this quote from Albert Einstein during media training with clients. It seeks to explain that a person’s perception of reality is what we’re working with during a crisis – not the reality itself. It’s the same for myths….
“Killing me, killing me,” shouted my small niece in her sleep last week. She’s ten. She likes her American Girl doll, her pet bunny Lily and pretty much anything that sparkles. Her dream was about people putting hoods over her family and shooting them, then shooting her. She does not…
Currie Communications is a forward-looking consultancy which thrives on work that connects people, profit and planet.
We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
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