Why should businesses do good? It’s not just about reputation or charity. It’s about becoming a more successful business. Currie is a proudly-certified B Corporation, a founding member in Australia. As a B Corp, we believe in the power of business to make a difference. It’s why Currie gifts 5%…
Almost 3000 Australians revealed their perceptions of Australia’s beef industry to the University of Queensland (UQ) last year. In the main, the results are positive. According to lead researcher Dr Bradd Witt, Australians have more trust in the industry than other resource-based industries or the financial sector. (NT Country Hour)….
On 8 March we celebrated International Women’s Day. Marches were held around the world to rally for equality and celebrate womanhood. Melbourne’s CBD was filled with women from all walks of life wearing purple and proudly holding signs demanding justice. Last week it was the students’ turn. Striking from school,…
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
The world’s plan to meet the needs of the present without compromising the ability of future generations to meet their own needs is 1000 days old today! This plan, the United Nations Sustainable Development Goals (SDGs), also known as the “Global Goals”, was adopted by the 193 countries of the…
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…
I first learned about B Corp when I was researching Currie Communications; before I met with Susan and Mark to discuss possibly joining the team. I was impressed by what I learned. Currie’s B Corp certification shored up my opinion that I wanted to work with this team. It shows…
Wasn’t the ABC TV War on Waste program fantastic? If you weren’t one of the 2.6 million-plus viewers of the program, then you may be wondering what is behind the recent surge in people converting to reusable coffee cups and ditching plastic bags. The Banksia Awards-winning show (it won the Currie-sponsored…
With 2018 now in full swing, some of us are assessing how we’re going with our New Year’s resolutions. If your personal pledge was to give up Facebook, you wouldn’t have been alone. In fact, more people wanted to quit social media in 2018 than smoking. It’s part of a…
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