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Strategy News

Hands over wheat field

Keeping an eye on the horizon

By | Strategy | No Comments

What matters to people in the future is something we seek to understand every time we develop a strategy. Sure, we do our best to learn from the past and deal with the now, yet looking forward is an integral part of planning communications and engagement for the public and…

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Wedding

Let’s take it off-line

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After my friends were married recently a guest turned to his partner and chatted about the ceremony. They discussed how the vows were original and heartfelt and he asked who the celebrant was.  Someone famous?  An actor?  His wife replied, “it’s so and so – just Google her.” At this…

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Plate of salad

What is marketing: a soup or a salad?

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Once upon a time marketing communications looked like a salad. You could see the ingredients, plain and clear. The growth of media convergence and campaign integration, accelerated by the digital revolution, has mixed that salad beyond recognition. Is it Greek, Italian or Summer?  At times it looks more like soup….

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Shane Warne

@warne888

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Shane Warne is a fervent, frequent and at times, frivolous user of Twitter. Despite many tweets that end with hahaha – he has mastered the art and uses the tool most of the time, very successfully.

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