The Cooperative Research Centre for High Performance Soils (Soil CRC) aims to give farmers the knowledge and tools they need to increase the productivity of their soils, to help increase the profitability of Australian agriculture. In 2020, in its fourth year and with research results starting to emerge, the Soil CRC came to Currie to develop a new three-year communications and engagement strategy.
Currie supports Meat & Livestock Australia’s (MLA) Integrity Systems Company (ISC) to deliver communications and engagement for the red meat industry’s integrity system – a system of food safety measures, quality assurance and traceability from paddock to plate that guarantees the integrity of Australia’s $22.9 billion red meat industry.
While AUS-MEAT has achieved significant business growth in recent years, its training videos needed a refresh. Currie worked with AUS-MEAT to update its videos about the standardised language used to describe red meat products.
With around 300 farmer members along Australia’s eastern seaboard, Dairy Farmers Milk Cooperative (DFMC) was looking to strengthen its value proposition with their processor, as well as building the culture of the cooperative to ensure members also recognised its value.
As part of its work to build a more profitable, sustainable and dynamic rural sector, the Rural Industries Research and Development Corporation (RIRDC) enlisted Currie Communications to launch its new farm diversity tool.
When Victoria’s Department of Primary Industries (DPI) sought to share its discoveries in research, development and innovation with farmers through a new publication, Currie was only too happy to help.
A story about the Global Change Institute’s Food Security Summit that spoke to the nation’s hip pocket helped Currie achieve media coverage that reached a potential 90 per cent of Australians in September 2010.