Soil in the spotlight

The Cooperative Research Centre for High Performance Soils (Soil CRC) aims to give farmers the knowledge and tools they need to increase the productivity of their soils, to help increase the profitability of Australian agriculture. In 2020, in its fourth year and with research results starting to emerge, the Soil CRC came to Currie to develop a new three-year communications and engagement strategy.

Red meat integrity matters

Currie supports Meat & Livestock Australia’s (MLA) Integrity Systems Company (ISC) to deliver communications and engagement for the red meat industry’s integrity system – a system of food safety measures, quality assurance and traceability from paddock to plate that guarantees the integrity of Australia’s $22.9 billion red meat industry.

Matching would-be workers with seasonal jobs

By delivering a communications strategy, Currie helped MADEC to boost web traffic and call centre inquiries to connect workers with seasonal farm jobs.

Citrus communications explores new ground

Currie managed the Citrus industry communications project for Hort Innovation and industry representative body Citrus Australia.

Storytelling, messaging for fruit growers

Requiring help with its magazine, website and social media, APAL asked Currie to help deliver its communications in 2017 and 2018.

Training videos for high-quality meat

While AUS-MEAT has achieved significant business growth in recent years, its training videos needed a refresh. Currie worked with AUS-MEAT to update its videos about the standardised language used to describe red meat products.

Conference energises technology conversation

When Precision Agriculture sponsored the Australian Farm Institute’s 2018 Digital Farmers conference, Currie helped them to take charge of the opportunity… literally.

Technical content made practical

When updates were made to strengthen and extend the National Feedlot Accreditation Scheme (NFAS), industry brought in Currie to help communicate this move to roughly 400 operators nationally.

Strength in aligning strategy

With around 300 farmer members along Australia’s eastern seaboard, Dairy Farmers Milk Cooperative (DFMC) was looking to strengthen its value proposition with their processor, as well as building the culture of the cooperative to ensure members also recognised its value.

Media traction to build brand positioning

When Ridley saw the rebrand of Cobber as an opportunity to remind farmers of Ridley’s intimate knowledge of local conditions and Australian heritage, they came to Currie for a campaign with bite.

A sustainability framework for Australian beef

The Australian red meat industry came to Currie with a pressing need to meet changing customer and community expectations about the impact of beef production.

Sustainability reports – why they matter

Sustainability reporting is an important way companies meet their stakeholders need for transparency. Currie has helped Bega communicate their sustainability story for the last two years.

Encouraging farmers to have their say

WoolPoll gives AWI levy payers the chance to set the rate of wool levy they will pay for the following three years.

Sharing dairy’s story of sustainability

How do you tell the Australian dairy industry’s story about sustainability in a way that hasn’t been told before…in only 90 seconds?

RIRDC reaches the right people

As part of its work to build a more profitable, sustainable and dynamic rural sector, the Rural Industries Research and Development Corporation (RIRDC) enlisted Currie Communications to launch its new farm diversity tool.

Compelling work requires a compelling story

The Australian platform of the Sustainable Agriculture Initiative (SAI) is a unique, member-based organisation that like Currie is committed to the goals of people, planet and profit.

Sustainable dairy for the long run

Dairy food is a healthy part of the daily diet of 21 million Australians. Employing 43,000, the $13 billion Australian dairy industry underpins regional economies where one in eight Australians live.

Lights, camera, cows!

The cameras were rolling in Victoria’s Western District when Currie coordinated the production of an educational video for farmers on behalf of the Livestock Production Assurance (LPA) program.

Landmark helping the bush thrive

Agribusiness company Landmark launched the Yesterday, Today and Tomorrow campaign to reinforce its position as the leader in delivering superior value to rural and regional Australia.

Talking science to farmers

When Victoria’s Department of Primary Industries (DPI) sought to share its discoveries in research, development and innovation with farmers through a new publication, Currie was only too happy to help.

Talking to the hip pocket

A story about the Global Change Institute’s Food Security Summit that spoke to the nation’s hip pocket helped Currie achieve media coverage that reached a potential 90 per cent of Australians in September 2010.

Bega wins huge slice of cheese

In 2011 Bega Cheese contracted Currie to manage its public announcement of a five-year deal with Coles supermarkets to supply all of the supermarket’s home brand cheese.