Misspent youth. Everyone has one, right?
In some way. I spent my misspent youth studying. That’s right, the old head-in-the-books problem.
Surrounded by ideas. I was very idealistic. My university got me out to do an exchange to Italy, but it didn’t last long. I was back studying before they knew it.
And then the university stopped giving me things to study, which was ok because at that point I had come up with an idea: a recycling app called Sustain Me. I figured if you gave people a way to work out how to recycle, they’d recycle better. So I worked on that for a few years until it started taking off.
And then? Well with the app having been released, and work ebbing and flowing, I found myself with spare time. Couldn’t have that – so I figured I should find a good company, with good people, that does good.
You’re reading this now because I found Currie Communications. Well, they found me. We found each other. Now I have an avenue through which to explore more of my ideas!
And I can use what I’ve learnt about disruptive digital technologies as a case study on communicating change for good.
I learnt about innovation – that innovations can only really operate with the support and knowledge of established organisations. But it’s this very need that can topple start-ups. I learnt about change – that so much of it is about the individual and how far they are willing to take your idea. In that, I also learnt about human nature, about enthusiasm – not to rely on it.
Ultimately, I learnt that once you have the idea, the solution, some resources and team of people with varying skillsets, there really is very little that can stop you.
So here I am, my head still in the sky. But this time it’s because our office is a skyscraper.