July is B Corp month. So as a proudly-certified, purpose-driven B Corporation (B Corp), Currie is sharing what we know about seeking certification. Seeking certification as a B Corporation (B Corp) can be like eating an elephant. It’s not something you should tackle with a faint heart or a lack of appetite….
Why should businesses do good? It’s not just about reputation or charity. It’s about becoming a more successful business. Currie is a proudly-certified B Corporation, a founding member in Australia. As a B Corp, we believe in the power of business to make a difference. It’s why Currie gifts 5%…
This time last year we asked if Australia was on-track to hold up its end of the United Nations Sustainable Development Goals (SDGs). A few months later a report from the Monash Sustainable Development Institute (MSDI) gave us an answer. It concludes that Australia’s progress on the SDGs is mixed….
Almost 3000 Australians revealed their perceptions of Australia’s beef industry to the University of Queensland (UQ) last year. In the main, the results are positive. According to lead researcher Dr Bradd Witt, Australians have more trust in the industry than other resource-based industries or the financial sector. (NT Country Hour)….
The expectations that consumers and the community have for how food is produced, and who they trust to produce it, are changing. Lately the terms ‘social licence’ and ‘sustainable development’ have been used interchangeably by Australian agriculture in talk about how to keep the community’s trust. However, they are not…
On 8 March we celebrated International Women’s Day. Marches were held around the world to rally for equality and celebrate womanhood. Melbourne’s CBD was filled with women from all walks of life wearing purple and proudly holding signs demanding justice. Last week it was the students’ turn. Striking from school,…
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
Succinct. Genuine. Direct. World-renowned economist Jeffrey Sachs is a master communicator and I was delighted to attend his lecture on A New Age of Sustainable Development at the Plaza Ballroom in Melbourne on 15 October 2018. His call for global partnerships and systems transformation is one we’ve heard before but…
During the past two weeks reports of food tampering of strawberries have resulted in recalls of massive amounts of fruit, criminal investigations, and significant damage to the industry in Australia. While the perpetrator/s has/have not been prosecuted and police are still investigating it may be timely to reflect on how…
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