So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
Succinct. Genuine. Direct. World-renowned economist Jeffrey Sachs is a master communicator and I was delighted to attend his lecture on A New Age of Sustainable Development at the Plaza Ballroom in Melbourne on 15 October 2018. His call for global partnerships and systems transformation is one we’ve heard before but…
During the past two weeks reports of food tampering of strawberries have resulted in recalls of massive amounts of fruit, criminal investigations, and significant damage to the industry in Australia. While the perpetrator/s has/have not been prosecuted and police are still investigating it may be timely to reflect on how…
Are you ready to balance professional and private priorities – and regulate the inevitable intertwining of the two – if something unforeseen is to occur in your home life? For me this was the brave question a senior executive at a major corporation posed to a recent leadership summit in Sydney. It’s the type of question…
What better way to raise awareness of the global Sustainable Development Goals (SDGs) than sponsor the new-look Banksia Awards, Australia’s first and foremost sustainability awards. For a proudly-certified B Corporation that assists clients bring people together to solve social and environmental problems, the decision to sponsor the Banksia Sustainability Awards…
The world’s plan to meet the needs of the present without compromising the ability of future generations to meet their own needs is 1000 days old today! This plan, the United Nations Sustainable Development Goals (SDGs), also known as the “Global Goals”, was adopted by the 193 countries of the…
What inspires workers about your organisation? At Currie we’ve found the purpose (what we are here to do) inspires our people. Currie is a proudly-certified B Corporation (#BCorp), a founding member in Australia. This week Currie was recognised as a Best for the World company for the second consecutive year. In 2018 we…
“Leadership and learning are indispensable to each other.” – John F Kennedy Currie is proud to have a long-standing partnership with the Asylum Seeker Resource Centre’s Mentoring Program. The program brings people seeking asylum together with volunteer mentors from vocational, professional and business sectors, exposing them to professional networks that can…
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…
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