January 1, 2020. Canberra, Australia. We wake to an eerie silence and a thick blanket of smoke covering our city. No birds chirping, no laughter out on the street from kids playing. We have had weeks of being blanketed in smoke already, but this was different. This level of smoke…
Only three percent of statues in Australia honour non-fictional, non-royal women: the vast majority are of dead, white men. So why has a statue of a brilliant female athlete incited such anger? In March this year, Melbourne sports photographer Michael Willson captured Carlton footballer Tayla Harris in flight, kicking a…
July is B Corp month. So as a proudly-certified, purpose-driven B Corporation (B Corp), Currie is sharing what we know about seeking certification. Seeking certification as a B Corporation (B Corp) can be like eating an elephant. It’s not something you should tackle with a faint heart or a lack of appetite….
Why should businesses do good? It’s not just about reputation or charity. It’s about becoming a more successful business. Currie is a proudly-certified B Corporation, a founding member in Australia. As a B Corp, we believe in the power of business to make a difference. It’s why Currie gifts 5%…
This time last year we asked if Australia was on-track to hold up its end of the United Nations Sustainable Development Goals (SDGs). A few months later a report from the Monash Sustainable Development Institute (MSDI) gave us an answer. It concludes that Australia’s progress on the SDGs is mixed….
Almost 3000 Australians revealed their perceptions of Australia’s beef industry to the University of Queensland (UQ) last year. In the main, the results are positive. According to lead researcher Dr Bradd Witt, Australians have more trust in the industry than other resource-based industries or the financial sector. (NT Country Hour)….
The expectations that consumers and the community have for how food is produced, and who they trust to produce it, are changing. Lately the terms ‘social licence’ and ‘sustainable development’ have been used interchangeably by Australian agriculture in talk about how to keep the community’s trust. However, they are not…
On 8 March we celebrated International Women’s Day. Marches were held around the world to rally for equality and celebrate womanhood. Melbourne’s CBD was filled with women from all walks of life wearing purple and proudly holding signs demanding justice. Last week it was the students’ turn. Striking from school,…
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
Currie Communications is a forward-looking consultancy which thrives on work that connects people, profit and planet.
We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
© 2020 Currie Communications. Privacy
