Thoughts

Is Aus ag prepared for telling a shared values story?

Almost 3000 Australians revealed their perceptions of Australia’s beef industry to the University of Queensland (UQ) last year. In the main, the...
01 May 2019

Sustainability is bigger than social licence

The expectations that consumers and the community have for how food is produced, and who they trust to produce it, are changing. Lately the terms ...
01 April 2019

The power of protest

On 8 March we celebrated International Women’s Day. Marches were held around the world to rally for equality and celebrate womanhood. Melbourne...
22 March 2019

Keeping an eye on the competition

So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It ...
15 January 2019

Why cynicism is healthy

I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to thi...
18 October 2018

Food tampering: reporting to reduce public harm

During the past two weeks reports of food tampering of strawberries have resulted in recalls of massive amounts of fruit, criminal investigations,...
25 September 2018

Resilience begins with weighing up the ‘what ifs’

Are you ready to balance professional and private priorities – and regulate the inevitable intertwining of the two – if something unforese...
11 September 2018

Why we sponsor the Banksia Awards

What better way to raise awareness of the global Sustainable Development Goals (SDGs) than sponsor the new-look Banksia Awards, Australia’s firs...
14 August 2018

Global goals’ first 1000 days: what now?

The world’s plan to meet the needs of the present without compromising the ability of future generations to meet their own needs is 1000 days ol...
21 June 2018