Fishing for change


Fishing for change

The Fishing for Change project is helping to rebuild stocks of snapper and pearl perch in Queensland using social marketing. 

Snapper and pearl are iconic fish species in Queensland. However, the stocks of both are depleted. We are working with recreational fishers and charter boat operators to reduce fishing pressure because it could help to rebuild stocks.

Central to our approach is a pilot behaviour change program called ‘Switch your Fish’ that will delivered in 2021 on Queensland’s Sunshine Coast.

Currie is managing the Fishing for Change project in partnership with Social Marketing @ Griffith, the Centre for Marine Socioecology, and the Queensland Department of Agriculture and Fisheries. The project is supported by funding from the Fisheries Research and Development Corporation (FRDC) on behalf of the Australian Government.

By partnering, we are harnessing different expertise in social marketing and fisheries science. Plus we can capture industry knowledge and tap into the stakeholder networks of the different partners.

Fishing for Change updates

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More information

Visit the FRDC website for background information about the project.

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