Fishing for change

Nature

Fishing for change

The Fishing for Change project is helping to rebuild stocks of snapper and pearl perch in Queensland using social marketing.

Snapper and pearl are iconic fish species in Queensland. However, the stocks of both are depleted. We are working with recreational fishers and charter boat operators to reduce fishing pressure because it could help to rebuild stocks.

Currie is managing the Fishing for Change project in partnership with Social Marketing @ Griffith, the Centre for Marine Socioecology, and the Queensland Department of Agriculture and Fisheries. The project is supported by funding from the Fisheries Research and Development Corporation (FRDC) on behalf of the Australian Government.

By partnering, we are harnessing different expertise in social marketing and fisheries science. Plus we can capture industry knowledge and tap into the stakeholder networks of the different partners.

The project will be delivered across two phases. First of all, Social Marketing @ Griffith will set the foundation and start stakeholder engagement. Then, Currie will design, deliver and test a pilot behaviour change program.

The pilot behaviour change program is expected to take place in 2021 in the Brisbane-Gold Coast region.

Fishing for Change updates

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Visit the FRDC website for background information about the project.

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