Fishing for change


Fishing for change

The Fishing for Change project is helping to rebuild stocks of snapper and pearl perch in Queensland using social marketing. 

Snapper and pearl are iconic fish species in Queensland. However, the stocks of both are depleted. We are working with recreational fishers and charter boat operators to reduce fishing pressure on these species.

Central to our approach is a pilot behaviour change program called ‘Switch Your Fish‘ that will be delivered from April to September 2021 on Queensland’s Sunshine Coast. Switch Your Fish focuses on promoting a range of other species to recreational fishers as alternative fish to target. Follow Switch Your Fish on Facebook and Instagram

Currie is managing the Fishing for Change project in partnership with Social Marketing @ Griffith, the Centre for Marine Socioecology, and the Queensland Department of Agriculture and Fisheries. The project is supported by funding from the Fisheries Research and Development Corporation (FRDC) on behalf of the Australian Government.

By partnering, we are harnessing different expertise in social marketing and fisheries science. Plus we can capture industry knowledge and tap into the stakeholder networks of the different partners.

Fishing for Change and Switch Your Fish updates

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More information

Visit the FRDC website for background information about the project.

Or contact us for more information.

You can also follow #FishingForChange project updates on Twitter.