The Fishing for Change project is helping to rebuild stocks of snapper and pearl perch in Queensland using social marketing.
Snapper and pearl are iconic fish species in Queensland. However, the stocks of both are depleted. We are working with recreational fishers and charter boat operators to reduce fishing pressure on these species.
Central to our approach is a pilot behaviour change program called ‘Switch Your Fish‘ that will be delivered from April to September 2021 on Queensland’s Sunshine Coast. Switch Your Fish focuses on promoting a range of other species to recreational fishers as alternative fish to target. Follow Switch Your Fish on Facebook and Instagram.
Currie is managing the Fishing for Change project in partnership with Social Marketing @ Griffith, the Centre for Marine Socioecology, and the Queensland Department of Agriculture and Fisheries. The project is supported by funding from the Fisheries Research and Development Corporation (FRDC) on behalf of the Australian Government.
Fishing for Change and Switch Your Fish updates
Subscribe to project updates or read the latest updates:
- Switch Your Fish update – April 2021
- Fishing for Change update – February 2021
- Fishing for Change update – November 2020
- Fishing for Change update – October 2020
- Fishing for Change update – August 2020
Or contact us for more information.
You can also follow #FishingForChange project updates on Twitter.