Training videos for high-quality meat

Food

Training videos for high-quality meat

TRAINING VIDEOS FOR HIGH-QUALITY MEAT

Currie developed training videos for AUS-MEAT, the
not-for-profit, industry owned company that provides auditing, certification
and training to protect the Australian red meat industry’s enviable reputation
for quality, integrity and reliability.

Challenge

While AUS-MEAT has expanded its services and achieved
significant business growth in recent years, its training videos needed a
refresh.

Solution

Currie worked with AUS-MEAT to update its videos on the
standardised language used to describe red meat products. These standard
descriptions use objective measurements and are called the AUS-MEAT Language.
Using the AUS-MEAT Language throughout the production process ensures products
consistently meet customers’ expectations.

These videos are being used during AUS-MEAT training at
accredited processing plants across the country. They help workers understand
product standards and their importance to the industry as a whole. They have
also been uploaded to the
AUS-MEAT Limited Youtube
channel so customers, consumers and others can see
how the Australian red meat industry provides consistently high-quality
products that meet their needs.

We worked with AUS-MEAT to develop videos about three
aspects of AUS-MEAT Language: Over-the-Hooks Trading of Livestock, Chiller
Assessment and Product Trading. These three videos show how AUS-MEAT Language
is applied throughout the red meat value chain, from paddock to plate.

To deliver this project, Currie:

·
Worked with the AUS-MEAT team to draft and
refine scripts that were informative and easy-to-understand

·
Developed storyboards referencing AUS-MEAT diagrams
and measurement scales

·
Secured permission to visit a Queensland
abattoir and two feedlots

·
Briefed and coached talent

·
Supervised filming

·
Drew on our experience on meat production to
ensure videos demonstrated best practice

·
Coordinated editing and approvals

Currie worked with an experienced cinematographer using
state-of-the-art equipment to create the three broadcast-quality videos.

Results

The resulting videos are informative and engaging
introductions to how standardised descriptions help producers and processors
work together to deliver products suited to different markets. They feature an
AUS-MEAT trainer/auditor and abattoir staff who use AUS-MEAT Language every
day.

What our client says

After researching and reviewing a number of companies we
found Gabrielle and her team at Currie Communications. The team at Currie
provided us with a professional, enthusiastic and extremely efficient process
for the development of our industry training videos. The training videos
provide the Australian red meat industry with an extremely valuable resource. I
have absolutely no hesitation in recommending Currie Communications for their
services. Overall, it was a pleasure working with Gabrielle, Laura and Paul
during the development and we look forward to our ongoing association into the
future.

Ben Robinson, Manager – AUS-MEAT and Industry Training
Services, AUS-MEAT Limited