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Corporate Reputation News

Daring to be brave…daring to be different

By | Creative | No Comments

The power of bold communication by political, sporting and business leaders captured our attention this month.We’ve been watching US President Barack Obama advocate for gay rights, AFL league CEO Gillon McLachlan condemn racism in football and banker Cameron Clyne call on business to do more for society. Currie believes the world…

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Plate of salad

What is marketing: a soup or a salad?

By | Strategy | No Comments

Once upon a time marketing communications looked like a salad. You could see the ingredients, plain and clear. The growth of media convergence and campaign integration, accelerated by the digital revolution, has mixed that salad beyond recognition. Is it Greek, Italian or Summer?  At times it looks more like soup….

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Gold on the global stage

By | Campaigns | No Comments

Currie won two gold awards at the 2012 Public Relations Global Network Best Practice Awards in Germany. Currie’s work with Australia Post on the Kids Teaching Kids campaign won both the Corporate Communications and Event Communications categories of the international competition. Currie consultants (pictured L to R) Katrina Walter, Fiona Davis and…

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