Agribusiness company Landmark launched the Yesterday, Today and Tomorrow campaign to reinforce its position as the leader in delivering superior value to rural and regional Australia.
The focus of the multi-platform communications campaign was Landmark’s expert team and the value proposition was the service, expertise and innovation these people provide to customers.
Currie brought the concept to life through advertisements across print, radio and online.
Currie developed editorial stories which provided evidence to support the advertising proposition. These editorial pieces profiled Landmark’s experts and showcased the ways they are helping farmers grow and change their businesses.
The timing was advantageous because during the campaign:
- Landmark hosted an inaugural suppliers’ conference where Landmark’s management profiled the Yesterday, Today and Tomorrow campaign as evidence of the company’s commitment to its retail business;
- Landmark opened a bulk fertiliser storage facility in Gurley in northern NSW showcasing its commitment to supply; and
- Landmark hosted a tour of regional Australia by a US agronomist who profiled Landmark’s Loveland micro-nutrient proprietary fertilisers.