Professional footballer

A highly co-ordinated, strategic campaign boosted media coverage for Australia Post’s Australian Legends announcement again in 2012.

The Australian Legends Awards honour living Australians who have made a unique contribution to the nation’s identity and character.  The “Legends” are immortalised in a series of postage stamps released as part of Australia Day celebrations.

With eight footballers selected as this year’s Australia Post Legends, targeted pitching to TV and radio programs, tailored media material and a giveaway offer helped to boost audience reach to 12.2 million – a massive 72 per cent more people than in 2011.