Indigenous performer

A local grassroots media campaign helped Currie achieve a 20 per cent increase in media clips for Australia Post Kids Teaching Kids Week in 2011.

By localising media activities, Currie raised awareness of hundreds of activities across the country where kids reverse roles with their teachers to educate each other about the environment.

A carefully-tailored media strategy resulted in prominent news and feature stories on Channel 7, 9, 10 and SBS, more than 180 radio news items and a colour story in the Herald Sun.

Of the 300 plus stories, 78 per cent acknowledged Australia Post as sponsor of Kids Teaching Kids Week, compared to 50 per cent the previous year.