Vintage car

A safe motor vehicle fleet is high priority for all Australians, and we are lucky enough to have some of the highest safety standards in the world.

In the last couple of years, there has been a significant increase in businesses and individuals seeking to import a range of vehicles – cars, motorcycles, caravans – from overseas. It is critical that all vehicles driven on our roads meet the required safety standards, therefore a vehicle import approval from the Department of Infrastructure and Transport is required to import vehicles. Strict standards must be met to get the approval. Vehicles must also meet quarantine and state registration requirements, and pay the appropriate duties and taxes.

All in all, importing cars and other vehicles into Australia is a complex process. With the increased volume of imports has come a corresponding increase in vehicle import applications and enquiries to Vehicle Safety Standards branch on the various aspects of the import process.

Currie worked with the branch, streamlining its online communications to assist people through the importing process. The project involved a desktop audit, interviews with internal and external stakeholders, redrafting website copy and updating the Vehicle Imports Services Team’s scripts.

In particular, two online tools were developed to guide users through the importing process. A flow chart of the eight steps required to import a vehicle provides an overview of what is involved. An ‘Eligibility Assessment’ to assist people to determine which import option may be the most appropriate for their circumstances. For full details visit

Following the launch of the updated website, the Services Team reported a significant reduction in the number and length of enquiries. This was the primary objective of the project.