Outside Brisbane's GPO

The media’s appetite for stories about internet shopping and 24/7 convenience was apparent in three campaigns undertaken for Australia Post over the past two years.

Currie helped Australia Post to unveil its strategic vision for parcel services in October 2011, launch its first superstore in Brisbane in November 2011 and its first Victorian 24/7 superstore in March 2012.

Sweeping media coverage across TV, radio, print and online now means there is high awareness of Australia Post’s major shift to make its business more convenient and accessible for customers.