Dairy farmer on farm

When Victoria’s Department of Primary Industries (DPI) sought to share its discoveries in research, development and innovation with farmers through a new publication, Currie was only too happy to help. Drawing on our background in rural journalism and strong communication skills, we oversaw the development of the full-colour magazine AG in Focus Victoria, alongside publisher The Kondinin Group.

In 2011-12, Currie developed a newsworthy story list, interviewed DPI scientists and wrote articles that captured the latest in DPI research for Victorian producers. We guided the publication from conception through to printing of 10,000 copies.