People talking at conference

A story about the Global Change Institute’s Food Security Summit that spoke to the nation’s hip pocket helped Currie achieve media coverage that reached a potential 90 per cent of Australians in September 2010.

The summit began with a public forum in Brisbane and focussed on the question of how the world can grow enough food for a burgeoning global population, set to pass 9 billion by 2050.

A well-crafted radio release, timed to hit 6am radio news bulletins (and set the day’s news agenda), together with a targeted print release – highlighted the prospect of rising grocery prices and achieved extensive coverage.