Currie Communications is an independent Australian public relations agency which thrives on work that starts conversations about solving problems. We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
Succinct. Genuine. Direct. World-renowned economist Jeffrey Sachs is a master communicator and I was delighted to attend his lecture on A New Age of Sustainable Development at the Plaza Ballroom in Melbourne on 15 October 2018. His call for global partnerships and systems transformation is one we’ve heard before but…
During the past two weeks reports of food tampering of strawberries have resulted in recalls of massive amounts of fruit, criminal investigations, and significant damage to the industry in Australia. While the perpetrator/s has/have not been prosecuted and police are still investigating it may be timely to reflect on how…
