Society and education

 

Science and environment

 

Food and agriculture

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Currie Communications is an independent Australian public relations agency which thrives on work that starts conversations about solving problems. We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.

Our work

 

Sustainability reports - why they matter

 

Promoting sustainable practices in the tropics

 

When stakeholder engagement is essential

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Latest news

Keeping an eye on the competition

| Content, Strategy | No Comments

So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…

Why cynicism is healthy

| Content, Creative, Sustainability | No Comments

I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content.   We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….

Jeffrey Sachs’ roadmap for sustainable development

| Science and environment, Society and education, Sustainability | No Comments

Succinct. Genuine. Direct. World-renowned economist Jeffrey Sachs is a master communicator and I was delighted to attend his lecture on A New Age of Sustainable Development at the Plaza Ballroom in Melbourne on 15 October 2018. His call for global partnerships and systems transformation is one we’ve heard before but…

Food tampering graphic showing strawberry photo and word cloud on food tampering.

Food tampering: reporting to reduce public harm

| Food and agriculture, Issues/Crisis, Strategy | No Comments

During the past two weeks reports of food tampering of strawberries have resulted in recalls of massive amounts of fruit, criminal investigations, and significant damage to the industry in Australia. While the perpetrator/s has/have not been prosecuted and police are still investigating it may be timely to reflect on how…

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Currie supported APAL during a time of transition helping ensure key communications products and services were maintained and delivered professionally to our high-quality standards.

Currie’s capacity to provide the support we needed combined with their industry knowledge and experience made it easy for them to not only work closely with us but to connect with our growers and industry base.

The media training course they delivered for us was also enormously popular with attendees!

Lisa Malone, Head of Communications and Media, Apple and Pear Australia Ltd
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Currie Communications have been invaluable through the development of the Australian Beef Sustainability Framework. It’s refreshing to work with an agency that genuinely has a deep understanding of sustainability and the complexities that come with it. This in combination with their broad networks and a passion for stakeholder engagement have been the perfect fit for this project.

Pip Band, Industry Sustainability Framework Manager, Meat & Livestock Australia
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Currie’s work on communications and engagement has been crucial in obtaining stakeholder agreement for a national sustainability framework for the Australian dairy industry. I have no hesitation in recommending them.

Helen Dornom, Manager Sustainability including Food Safety & Integrity, Dairy Australia
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Currie ensured they had a thorough understanding of the project needs and the culture of the organisation in shaping their approach. They maintained professionalism and attention to detail throughout, and their diligence and effective stakeholder engagement has resulted in a clear, comprehensive plan. All in all they helped us achieve a great outcome and were a pleasure to work with.

Julie O’Brien, Acting Environmental Sustainability Manager, La Trobe University
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Ridley was looking for an innovative and cost effective way to promote the new positioning, look and feel for its Cobber range of dog feeds. The Cobber Challenge proposed by Currie met the brief perfectly and exceeded our expectations in the media it generated. We really enjoyed the experience with working with Currie on this campaign and look forward to working with them on other campaigns in the future.

Marika O'Leary, Marketing Brand Manager, Ridley Agrifoods
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After researching and reviewing a number of companies we found Gabrielle and her team at Currie Communications. The team at Currie provided us with a professional, enthusiastic and extremely efficient process for the development of our industry training videos. The training videos provide the Australian red meat industry with an extremely valuable resource. I have absolutely no hesitation in recommending Currie Communications for their services. Overall, it was a pleasure working with Gabrielle, Laura and Paul during the development and we look forward to our ongoing association into the future.

Ben Robinson, AUS-MEAT Limited, Manager – AUS-MEAT and Industry Training Services