Currie Communications is an independent Australian public relations agency which thrives on work that starts conversations about solving problems. We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
The expectations that consumers and the community have for how food is produced, and who they trust to produce it, are changing. Lately the terms ‘social licence’ and ‘sustainable development’ have been used interchangeably by Australian agriculture in talk about how to keep the community’s trust. However, they are not…
On 8 March we celebrated International Women’s Day. Marches were held around the world to rally for equality and celebrate womanhood. Melbourne’s CBD was filled with women from all walks of life wearing purple and proudly holding signs demanding justice. Last week it was the students’ turn. Striking from school,…
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
