Currie Communications is an independent Australian public relations agency which thrives on work that starts conversations about solving problems. We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.
The expectations that consumers and the community have for how food is produced, and who they trust to produce it, are changing. Lately the terms ‘social licence’ and ‘sustainable development’ have been used interchangeably by Australian agriculture in talk about how to keep the community’s trust. However, they are not…
On 8 March we celebrated International Women’s Day. Marches were held around the world to rally for equality and celebrate womanhood. Melbourne’s CBD was filled with women from all walks of life wearing purple and proudly holding signs demanding justice. Last week it was the students’ turn. Striking from school,…
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right…
I’m among a growing number of millennials with a level of mistrust of brands and their online communications and an ability to switch off to this content. We’ve developed a kind of sixth sense; we can spot ‘spin’ and are aware of guerilla comms tactics infiltrating our social media feeds….
Currie supported APAL during a time of transition helping ensure key communications products and services were maintained and delivered professionally to our high-quality standards.
Currie’s capacity to provide the support we needed combined with their industry knowledge and experience made it easy for them to not only work closely with us but to connect with our growers and industry base.
The media training course they delivered for us was also enormously popular with attendees!Lisa Malone, Head of Communications and Media, Apple and Pear Australia Ltd
Currie Communications have been invaluable through the development of the Australian Beef Sustainability Framework. It’s refreshing to work with an agency that genuinely has a deep understanding of sustainability and the complexities that come with it. This in combination with their broad networks and a passion for stakeholder engagement have been the perfect fit for this project.Pip Band, Industry Sustainability Framework Manager, Meat & Livestock Australia
Currie’s work on communications and engagement has been crucial in obtaining stakeholder agreement for a national sustainability framework for the Australian dairy industry. I have no hesitation in recommending them.Helen Dornom, Manager Sustainability including Food Safety & Integrity, Dairy Australia
Currie ensured they had a thorough understanding of the project needs and the culture of the organisation in shaping their approach. They maintained professionalism and attention to detail throughout, and their diligence and effective stakeholder engagement has resulted in a clear, comprehensive plan. All in all they helped us achieve a great outcome and were a pleasure to work with.Julie O’Brien, Acting Environmental Sustainability Manager, La Trobe University
Ridley was looking for an innovative and cost effective way to promote the new positioning, look and feel for its Cobber range of dog feeds. The Cobber Challenge proposed by Currie met the brief perfectly and exceeded our expectations in the media it generated. We really enjoyed the experience with working with Currie on this campaign and look forward to working with them on other campaigns in the future.Marika O'Leary, Marketing Brand Manager, Ridley Agrifoods
After researching and reviewing a number of companies we found Gabrielle and her team at Currie Communications. The team at Currie provided us with a professional, enthusiastic and extremely efficient process for the development of our industry training videos. The training videos provide the Australian red meat industry with an extremely valuable resource. I have absolutely no hesitation in recommending Currie Communications for their services. Overall, it was a pleasure working with Gabrielle, Laura and Paul during the development and we look forward to our ongoing association into the future.Ben Robinson, AUS-MEAT Limited, Manager – AUS-MEAT and Industry Training Services