Society and education

 

Science and environment

 

Food and agriculture

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Currie Communications is an independent Australian public relations agency which thrives on work that starts conversations about solving problems. We assist clients to make sense of complex issues, engage influential stakeholders, and tell stories that inspire positive change.

Our work

 

Currie works to strengthen Australia's learning culture

 

Promoting sustainable practices in the tropics

 

RIRDC reaches the right people

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Latest news

JulyNewsletterImage

Mastering the art of true storytelling

| Uncategorised | No Comments

What’s the vital ingredient in making a great story? Lately we’ve been helping our clients tell stories about scientists saving threatened native animals, schools using new techniques to teach maths and businesses wanting better mobile connectivity for farmers. According to the auditory-oriented Italian journalist and novelist Italo Calvino, a great…

Beef farmer Glenn Morris rides across Sydney Harbour Bridge AAP: Dan Himbrechts

Build a bridge (Ride horses over it)

| Stakeholder | No Comments

Last month beef farmer Glenn Morris, saddled up and went for a jaunt across the Sydney Harbour Bridge, as bemused tourists and (no doubt furious) motorists looked on. He was riding to protest vegetation laws being mooted by both state and federal governments, concerned that changes would make it too…

Hungry young man is screaming for his dinner

Hungry for innovation? Try snacking on adequacy first.

| Strategy | No Comments

I’m not sure how much things have changed in soil science over the past few decades, but Justus von Liebig’s Law of Minimum has kept my imagination captive from the moment a wise agronomist first shared it with me. Liebig’s Law of Minimum states: “…the yield of a crop is proportional…

The value of keeping it real

The value of keeping it real

| Content, Creative, Strategy | No Comments

“Reality is merely an illusion, albeit a very persistent one.” We’ve used this quote from Albert Einstein during media training with clients.  It seeks to explain that a person’s perception of reality is what we’re working with during a crisis – not the reality itself. It’s the same for myths….

It has been a pleasure working with the Currie team on the FarmDiversity PR campaign – the team did a fantastic job on the campaign and the strategy was carried out with precision.

Damon Whittock, Communications and Public Affairs Manager, RIRDC.

Working with Currie has been highly productive for us. Currie understood what was needed for an effective submission. They took the time to nail down what we really wanted to say, and then made our story easy to understand.

Dr Michael Robinson, Chief Executive Officer of Plant Biosecurity Cooperative Research Centre (PBCRC).

Currie’s work on communications and engagement has been crucial in obtaining stakeholder agreement for a national sustainability framework for the Australian dairy industry. I have no hesitation in recommending them.

Helen Dornom, Manager Sustainability including Food Safety & Integrity, Dairy Australia

Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment.

Paul Tierney - Manager, Marketing and Communications - Road Safety and Network Access